Two Wheeler Automobile Industry TVS Motor Company Limited

STRATEGIC MANAGEMENTSubmission onInstitute of Rural Management AnandTABLE OF CONTENTSPage nary(prenominal) 1. Introduction51.1 Industry52. Macro milieu epitome62.1 Pestel Framework62.2 Analysis of the straightaway Environment92.2.1 Factor foodstuff condition92.2.2 Demand condition92.2.3 cogitate and supporting industries102.2.4 private-enterprise(a) Rivalry112.3 Key Drivers of Change112.3.1 Short depot (within 5 years)112.3.2 long term (> 5 years)112.4 Porter?s Five Forces Framework122.5 strategic stem Analysis132.5.1 motorcycle segment132.5.2 Scooterettes segment132.5.3 Mopeds segment143. COMPANY ANALYSIS153.1 Mission and Vision153.1.1 Mission153.1.2 Vision163.2 Strategic pipeline Units163.3 imaging Analysis173.4 Strengths and Weaknesses193.5 SBU Strategies213.6 Corporate-SBU roles and relationships223.7 Strategies, direction and methods233.8 Study of organization structure and suggestions for geomorphologic changes to appliance strategies243.9 Resource allocation p lan and controls to implement recommended strategies254. Conclusion26LIST OF ANNEXURESS. No.

TitleI equipment casualtys and Duties: Two wheelersIIProjected deal for selected vehiclesIIIVehicle Owners Availing of Loan from Financial InstitutionsIVAuto Finance (June, 2002)VSIAM narration on gross sales of automobiles April - August 2004VITVS: Financial carrying out 2003-04VIIMarket partings of Major Players in Motorcycle food marketVIIIMotorcycle Market Segmentation ? Price BasedIXTVS: New product launchesXR & angstrom unit; DXITVS: Value cooking stove AnalysisXIITwo wheeler Exports from India, 2003-04XIIIChange in composition of cardinal wheeler market over 5 yearsXIVTVS: Turnover ease up up in the year 2002-03XVMarket Share! : MotorcyclesXVIMarket Share: MopedsXVIIMarket Share: ScooterettesXVIIIParenting MatrixXIXStrategy ClockXXStrategic throng Analysis - MotorcyclesXXIStrategic Group Analysis ? ScooterettesXXIIStrategic Group Analysis - MopedsXXIIIStrategy training DirectionsXXIVBCG MatrixXXVTVS: Market Share (%)XXVITVS: Changing product pen; potentiality of 4 stroke vehicles in total vehiclesXXVIITVS: ExportsXXVIIITVS: poise canvass as at 31-03-2004XXIX TVS: Profit and loss chronicle for the year ended 31-03-2004TWO- WHEELER AUTOMOBILE INDUSTRY1. IntroductionThe two-wheeler industry in India has to a great extent been shaped by the maturation of the industrial policy of the country. The two-wheeler industry in the nineties was characterized by an step-up in the number of brands available in the market which caused firms to deal on the basis of product features and increase in sales volumes in the motorcycle... If you wan t to get a lavish essay, mark it on our website: OrderEssay.net

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